The story of a dream: how Cè Taràdd were born

Behind the birth of a company there is always a story, a particular motivation that tells how it all began. In the case of I Tesori di Canusium, everything comes from a dream and a need.

Apulia Food has origins that combine tradition and the foresight of an ambitious project, which sees its owner, Nunzio Margiotta, as its sole advocate.

But what makes this company and its climb to success so special? At the base there is the desire to spread the specialties of his beloved Puglia outside the regional borders and make them known nationally.

As always in these cases, there is always an official start date and an unofficial one: 2005 I Tesori di Canusium see the light in the Canosa plant, but this dream actually has much more distant roots, starting from when the little Nunzio became passionate about the white art, close to his mother Sabina who dedicated herself to baking, and prepared sweets and typical products for her neighborhood.

For this reason, the will is born in this boy first to become a trader and promoter of these products, and then to move on to real production. The first result of this new adventure? The Braids, which in their form represent the union between tradition and innovation, a more than appropriate beginning to affirm the identity of a brand that will become one of the leaders in the sector.

From there the Cè Taràdd were born, which represent the company’s trademark, prepared with genuine ingredients and following tradition, with the intention of establishing itself as a quality product, and clearing the idea of something strictly linked to the territory , but giving it a much bolder meaning.

In addition to the ancient recipe, I Tesori di Canusium love to keep up with the times, dedicating themselves to the Wellness Line, with wholemeal flour, and taralli with hemp and chickpea flour, rich in fiber and nutrition, thanks to their high protein content.

But what seems to be a road already cleared, presents many new challenges and perspectives to be discovered, to give life to many novelties, such as Toc&Tin and GrissinCrock, the snack lines to always carry with you and to be enjoyed at any time.

Despite everything, the successes and achievements of his career, Nunzio Margiotta always remains a modest man, with a solid family behind him, to whom he has taught the secrets of the trade and who carries on the tradition, and a strong dedication to his work.